Digital Marketing Campaigns
Essential services for attracting and retaining patients and accelerating revenue growth.
Digital Marketing Campaigns
Essential services for attracting and retaining patients while enhancing your practice’s visibility and credibility.
The benefits of a ongoing digital marketing, seamlessly integrated with PatientComms, at a glance...
- Update your Google Business Profile regularly to build trust, show reviews, and provide essential information.
- Engage followers with social media updates and convert them into patients.
- Use targeted ads to attract new patients and complement SEO for visibility.
- Communicate regularly with patients via email and SMS about services and updates to boost retention, revenue and profit.
We are happy to offer any combination of these ongoing digital marketing services, tailored to meet the precise needs of your dental practice.
Google Business Profile
Always ensure this is kept up to date. It is an essential tool in helping your business stay ahead of the competition – as a fully optimised business listing builds trust and reliability.
Patients are searching online more and more, so it is vital to have an up to date business listing so that they can find out more about your business, giving them more information and feeling that your practice is one they wish to proceed with.
It is also a place where you can show your reviews, boosting trust and showing off your portfolio.
Social Media Management
Provide your practice with a social media presence, allowing new and existing customers to see what is going on, follow the latest news, updates etc and continually growing your followers and turning them into patients.
People expect to see a strong social media presence in today’s climate, so it is important to keep engagement levels high and use it to your advantage to spread the word about your practice, showcasing all the amazing things that take place.
Before and after treatments are a great way to demonstrate this, as it shows how someone can transform their smile.
Paid Advertising (PPC)
Use paid advertising (such as Google Pay Per Click) to attract new patients, based on data driven keywords and search terms they are actively searching to promote your practice and services.
Get the most from a set budget each month as you look to grow your practice. Paid advertising is the best way to accelerate awareness of your practice, as it works so much quicker than organic marketing.
Pay Per Click advertising works very well on the back of SEO, so it is vital to ensure all the keywords found in the initial research are being pushed through paid advertising.
Having an aligned strategy on both fronts will enable you to be found much easier, giving you the best opportunity to acquire new patients and fill appointment spaces.
Email & SMS Marketing
Speak to all your existing patients through carefully crafted email and SMS messaging each month.
This could be offering new services they don’t know about, getting them on a membership plan or just general updates about the practice.
Keeping patients in the loop on a regular basis makes them feel valued and almost part of a community.
This all aids in boosting your retention alongside the great work being done in the practice.
