The online booking system is a game-changer, allowing patients to book appointments at their convenience. This feature has allowed us to attract a new patient base who prefer to book online compared to more traditional methods, in turn, adding a new revenue stream.

The automated patient reminders can easily be adapted to suit our needs; we initially started off with an email reminder seven days prior to an appointment, followed by an SMS reminder three days prior. To tackle our high FTA rate, we reduced this frequency to five days and two days, which has now drastically reduced our FTA rate and this was all done within a few clicks! Not only this but these aesthetically pleasing HTML emails include online booking links and information about new treatments and services, keeping our patients informed and engaged.

We are also in the process of automating emails for pre-treatment information, consent and post-operative care instructions; these will automatically be sent based on the type of appointment booked.

Additional benefits include:

• Medical histories, treatment plans and consent forms signed on a tablet in the treatment rooms.
• Running campaigns to collect Google reviews, boosting our online presence and sending referral requests.
• Sending emails/SMS to quickly communicate important updates to all patients.
• Newsletters

Furthermore, I now also have access to our clinic diary directly on my phone. While some might see this as an intrusion on personal time, it’s incredibly useful and saves me from the often time-consuming and frustrating process of logging in remotely.